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Shop of Strange

An ecommerce shop that creates lapel pins for gamers to power-up their life

Services

Branding

Illustration

Marketing

Merch

Web Design

The Objective

Inspired by the awesome pins that started making the rounds around 2015, I decided to set out to make my own lapel pins. The heart of the project was to imitate a in-game shop that sells power-ups and items from popular video games. 

Designs sent out for user testing

Enamel Pins

I started by designing a bunch of different power-ups and items that I would personally like to see. I created a poll and had some friends distribute it around to get an idea of which pins would be most popular to design first.

The first run was just three pins: Triforce, Majora's Mask, and Tanooki Leaf. These three were safe, well-known, and popular. To this day they are some of the best selling pins.

Various designs were created for social media posts, as a majority of sales were driven through Instagram.
Each pin has a unique backer that plays to its game of inspiration
The original three pins
Pins were first drawn in Adobe Illustrator
Every pin order would recieve a free sticker

Website

The website was designed based on retro-gaming menus: simple and straightforward. One design aspect was that it could grow as new pin designs were added.

The website was developed using the Shopify Platform

Special thanks to Drew Dusang (Developer) for assistance with building the website & Morgan Sessions (Photographer) for the amazing photos

I’d Love to Work With You

Whether you have a big project or just want to say hello - hit that button below to shout my way. I would love to meet you and hear about what your team is working on!